Entrepreneur

How to Build a Killer Facebook Page for Your Retail Company

In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.

It used to be that if you wanted to take your business online, you bought a domain name, hired a developer and then--after much testing and many iterations--launched a website. That no longer needs to be the case. Increasingly, entrepreneurs are turning to social media platforms--in particular, Facebook--as an easy, quick and inexpensive way to launch an online presence. Since there's no geek gene required, a business can create a functional Facebook page with little or no web-development cost.

So do

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur2 min read
What Resiliency Really Is
When I began my career in marketing, a mentor told me this: Resilience is key. I nodded at the time, thinking I understood what he meant—that nothing is easy, that the strongwilled survive, and so on. I struggled with confidence during my early caree
Entrepreneur12 min read
There’s A Better Way To Sell And Grow Franchises
I love franchising. This industry helps people achieve their dreams of business ownership. It helps founders scale their brands into national or international successes. It can be a pathway to personal satisfaction and financial freedom. To achieve a
Entrepreneur2 min read
Entrepreneur Magazine
EDITOR IN CHIEF Jason Feifer CREATIVE DIRECTOR Paul Scirecalabrisotto DEPUTY EDITOR Frances Dodds PHOTO DIRECTOR Judith Puckett-Rinella MANAGING EDITOR Monica Im SPECIAL PROJECTS EDITOR Tracy Stapp Herold COPY CHIEF Jessica Levy RESEARCH Andre Carter

Related