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    How to Make Predictive Analytics Work for Your Business

    If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
    by Mikal E. Belicove Jul 01, 2014 1 minute

    Q: How can I incorporate predictive analytics into my business?

    Say I run a pizza shop. If I knew exactly how many cheese, pepperoni or veggie pizzas I was going to sell on a given shift, I could have

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