From Clicks to Bricks: How Ecommerce Companies Benefit From Physical Stores
Find out why some web companies are expanding their business offline.
A funny thing happened when e-tail menswear pioneer Bonobos tried to sell shirts on its website. The New York City-based brand, which shot to the forefront of the direct-to-consumer online trend in 2007 with its line of pants, believed its model heralded the future of retail and set out to prove it with its first collection of shirts in 2012. Problem was, nobody wanted to buy them.
“Customers kept asking if there was any place they could
