Hanson Could Have Disappeared. Here's Why They Didn't.
The blond-haired music makers have some serious business skills in their repertoire.
Hanson could have been a one-hit wonder. (Remember “MmmBop”?) But rather than quit after their star fell, they took full control of their brand. Now they’re music makers, festival organizers, beer brewers and marketing masters -- and still have legions of fans.
How'd they do it? Check out our Q&A with the busy blond-haired brothers.
"MmmBop” was an international hit. But then your major record-label deal started falling apart. Was that when you realized that to have a long career, you needed to be entrepreneurs as well as artists?
We were always a bit hard-nosed, despite our cheerful demeanor. Our first manager really pushed that we not sell our publishing rights, which is one of the earliest things an artist will do: They’ll sell in order to get a cash advance. The premise of anything you do -- whether it’s writing a song or
