These Founders Aren't Selling Furniture, They're Telling a Story
A powerful story keeps this furniture company distinct and memorable.
by Paul Kix
Sep 01, 2016
3 minutes
![](https://article-imgs.scribdassets.com/1ficpx6clc5i7gw5/images/file73AE5NXV.jpg)
Ted Esselstyn was a carpenter, an artist and a med-school graduate in 2009 when a friend told him about , a company that reclaimed old or discarded wood and made furniture from it, he checked its website and “that’s when the lightbulb went on,” he says. Urban Hardwoods was in Seattle. Ted, then 35, lived in Connecticut. Trees were everywhere -- 67 percent of his state’s land mass -- but he found no company in the Northeast that
You’re reading a preview, subscribe to read more.
Start your free 30 days