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  • Fast Company

    “PRESSURE IS A PRIVILEGE”

    The tennis great and the leader of the shoe giant trade tales of collaboration and competition.
    Aug 22, 2016 5 minutes
    Parker and Williams both relentlessly push to reinvent themselves.

    Mark Parker

    CEO, Nike

    Serena Williams

    Tennis star

    For insight into the art of winning, it’s hard to think of two better guides than Mark Parker, the head of industry-dominating apparel brand Nike, and Serena Williams, one of the best athletes in the history of sports. In addition to ruling their respective universes, the duo has worked closely together on Williams’s line of Nike products. In this Q&A, moderated by Fast Company editor Robert Safian, they reveal some of the secrets of their powerful partnership.

    Fast Company: Serena is the No. 1 female tennis player in the world. She wins a lot of matches. What are the other attributes that she brings that make her particularly appropriate for Nike? Or is just being No. 1 enough?

    Mark Parker: Where do I start? Serena is—a simple statement is she’s awesome. Obviously as an athlete she is not

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