Zendesk: The Journey From Copenhagen
The customer service platform that solved a big problem for Dropbox, Deckers, and others made it to an IPO the long way: from Denmark to Wall Street
IN 2006, IN AN AIRY LOFT IN COPENHAGEN, Mikkel Svane, Alexander Aghassipour, and Morten Primdahl built a software platform to help companies deal with customer service requests. As social networks like Facebook empowered the voices of angry users, companies needed a tool to resolve complaints faster than they could be posted online. Zendesk, a scrappy little startup created to assuage the dissatisfied, was born. Zendesk attracted its first customers by word of mouth, and dozens of startups, including Twitter, used its subscription software. Investors such as Benchmark Capital and Charles River Ventures
