The Atlantic

Uber Did What!?

A field guide to the company's ongoing PR nightmare
Source: Screenshot from the Uber app

A lot of people seem to hate Uber. But the paradoxical thing about the ride-sharing giant’s notoriety is that it’s both unfair and totally justified.

Taxi companies have long railed against Uber for disrupting their industry—but people flocked to ride-sharing for its convenience and reliability. (In other words, taxis were dominating a sector that was theirs to lose.) Misinformation has, at times, cemented the company’s bad reputation.

Then again, Uber has messed up—deeply and repeatedly—for years now. Even for a company that’s infamously scandalous, 2017 has been a banner year. Which means that, these days, every new revelation seems like more bad news for Uber—even when it’s maybe not so straightforward.

The controversies have been coming at such a regular clip this year that it’s almost comical—to some observers, anyway. Clickhole, the parody news site, published this joke headline last week: “Getting Out Ahead Of This One: Uber Has Apologized In Advance If Anyone Finds Out About Something Called ‘Project Judas.’”(Uber has been a frequent target of satire in the past: “New Uber Update Allows Users To File Lawsuit Against Company Directly In App,” The Onion in 2016.)

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