Starbucks Wasn’t Built in a Day
Entrepreneurs are told to go big or go home. Stop obsessing over scale, and perfect the basics
LAST YEAR, I MET a first-time entrepreneur who was opening a tea shop. We’ll call him John.
At the time, he had a pop-up shop in my neighborhood. I really liked him, his vision, and the quality and presentation of his tea, so we kept in touch. When he decided to go from pop-up to permanent shop, he asked for my advice.
While we were talking
