UNLIKELY ALLIES
GE, Target, and Levi’s are finding new energy by learning from startups.
In his new book, Unleashing the Innovators, Jim Stengel, former global marketing officer at Procter & Gamble, studied some 200 “odd couple” partnerships between established companies and tech-focused upstarts. Here’s how the arrangement helped three veteran brands rediscover their vitality.
GE kills its darlings
