Navigating The 'Aisle Of Confusion' To Whiten Your Teeth
The whiter the smile the more attractive the person, research finds. Both men and women say white teeth matter when choosing a mate. This may be why whitening teeth is a $3.2 billion industry.
Walk down the aisle of your local pharmacy or grocery store and you'll be bombarded by a dizzying array of bleaching products, from gels and strips to paint-on bleach.
Cosmetic tooth bleaching is a $3.2 billion global industry, according to market analysts, and it's getting bigger fast. It's easy to see why. Strikingly white, bright smiles dominate TV and social media, and people tend to prefer the bright teeth of youth rather than those that have been yellowed by trauma or age.
But if you decide that you, too, want a brighter smile, it's hard to know where to start.
