The Atlantic

What We Don't Know About What Facebook Knows

If Facebook data has such a far reach, why does it contain basic errors of plausibility?
Source: Beck Diefenbach / Reuters

Facebook claims it can reach more young people in the United States with advertisements than are actually alive, according to a new report.

Last week, a trade magazine in Australia at the “reach” statistics that Facebook gave for that country, and found that the company estimated it could reach more young people than

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