Business Today

No Shortcuts!

How not to increase followers on social media

'Get 1,000 followers for $5': Sounds like a steal, right? Posts, messages and links on social media promising to increase follower count or likes for a small sum have become rampant. There are numerous platforms mushrooming

"From a marketers' standpoint, all alternative methods of acquiring followers on social media are frowned upon," says Suveer Bajaj, Founding Partner of digital marketing agency FoxyMoron. Using such tools to increase followers on social media may do more harm than good. Facebook keeps identifying and wiping out bot profiles on its platforms. Profiles that have fake profiles/ counts as followers created by bots are usually banned.

You’re reading a preview, subscribe to read more.

More from Business Today

Business Today9 min read
High steaks
NIHARI NOOK, SHAWARMA Square and Salami—these are the names of conference rooms at the Bengaluru headquarters of gourmet meat delivery brand Licious. Housed in Domlur, in the eastern part of the Garden City, everything in the office is about meat: Be
Business Today1 min read
The Bimstec Journey
Born through the Bangkok Declaration; initially called Bangladesh, India, Sri Lanka, Thailand Economic Cooperation (BIST-EC) Myanmar joins and it is renamed BIMST-EC (Bangladesh, India, Myanmar, Sri Lanka, Thailand Economic Cooperation) Nepal and Bhu
Business Today2 min read
All The Right(s) Moves
BHIDU IS AN iconic Mumbai slang that actor Jackie Shroff brought to the mainstream. And now he wants to own the rights to it too. In May, triggered by memes circulating without his consent, Shroff filed a petition with the Delhi High Court to protect

Related Books & Audiobooks