While Detroit hits the gas pedal, Europeans embrace electrification
by Russ Mitchell, Los Angeles Times
Dec 05, 2017
3 minutes
Petroleum products still power nearly all the cars driving the world's highways, minus a nano-point or two for the rare alternative-fuel vehicle. But something new is stirring. Call it elektrifizierung.
That's German for electrification. While big American companies - and to a large extent, the Koreans and the Japanese - keep their electric efforts low-key, European carmakers, led by the German Big Three, are aggressively dramatizing their strategic shift toward electrified powertrains at the Los Angeles Auto Show.
Visitors who walk past BMW's exhibit encounter a huge sign declaring that
You’re reading a preview, subscribe to read more.
Start your free 30 days