Teenagers Are Still Eating Tide Pods, But Don't Expect A Product Redesign
The pace of poisonings in the so-called Tide Pods Challenge continues to grow. The candy-like appearance of the packets draws easy criticism. Procter & Gamble says it's not planning a new design.
by Alina Selyukh
Jan 30, 2018
3 minutes
![](https://article-imgs.scribdassets.com/4c3c9j9lvk6904mp/images/file15Y0DHT1.jpg)
If you've never seen it, a Tide Pod looks like a little rounded packet, white with two separate swirls of blue and orange liquid.
To be clear, a Tide Pod is laundry detergent into a single packet, meant to dissolve in water and clean a single load of laundry. But these days, it's a dare — an Internet meme, in which teenagers try to eat Tide Pods as a "challenge."
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