NPR

Teenagers Are Still Eating Tide Pods, But Don't Expect A Product Redesign

The pace of poisonings in the so-called Tide Pods Challenge continues to grow. The candy-like appearance of the packets draws easy criticism. Procter & Gamble says it's not planning a new design.
Tide detergent pods, from Procter & Gamble, are seen at a Safeway store in Wheaton, Md., in 2015. The pace of poisonings in the so-called Tide Pods Challenge is continuing to grow.

If you've never seen it, a Tide Pod looks like a little rounded packet, white with two separate swirls of blue and orange liquid.

To be clear, a Tide Pod is laundry detergent into a single packet, meant to dissolve in water and clean a single load of laundry. But these days, it's a dare — an Internet meme, in which teenagers try to eat Tide Pods as a "challenge."

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