No brand is the new brand
Feb 19, 2018
1 minute
![](https://article-imgs.scribdassets.com/7sctyy6ebk69gkgw/images/file45CZ80HN.jpg)
We’re unapologetically redefining what it means to be a brand,” says Tina Sharkey, cofounder and CEO of the startup CPG company Brandless, which sells plainly packaged, high-end staples for $3 apiece.
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