The Atlantic

How Self-Tracking Apps Exclude Women

“Self-knowledge through numbers" seems like a genderless goal, yet the actual products out there are anything but.
Source: Stefan Wermuth / Reuters

On September 9, a parade of men marched across the stage at Flint Center in Cupertino, California, outlining a variety of new products in the Apple lineage. After the iPhone, Apple Pay, and, the doll of the party, the Apple Watch, Apple CEO Tim Cook took the stage to give some more details about Apple Health, an app that had been announced back in June and will eventually integrate with the Apple Watch. In that June announcement, Apple’s Senior Vice President of Software Engineering Craig Federighi bragged that the app would let users “monitor all of your metrics that you’re most interested in.”

As promised, Health is a powerful app. It allows users to track everything from calories to electrodermal activity to heart rate to blood alcohol content to respiratory rate to daily intake of chromium. But there’s a notable exception. Apple Health doesn’t track menstruation, an omission that was quickly seized upon by many tech writers as, well, ridiculous. The Verge asked “is it really too much to ask that Apple treat women, and their health, with as much care as they've treated humanity’s sodium intake?” How could Apple release a health-tracking app without the ability to monitor what is likely one of the earliest types of quantified-self tracking?

Women have tracked their cycles for thousands of years. St. Augustine spoke against timing sexual activity to coincide with periods of infertility (a method that would require period-tracking) as far back as 388. “Is it not you who used to counsel us to observe as much as possible the time when a woman,

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