The Atlantic

Live-Streaming the Apocalypse With NRATV

The online-streaming service of the National Rifle Association is part lifestyle channel, part gun-lobby orifice—and it wants to make you buy firearms.
Source: Jesse Lenz

N of the National Rifle Association, first impinged upon me in July of last year. There she was one morning, on my computer screen: a dark-haired woman giving off a blue-white afterlife aura, against a black background, chanting a strange and vehement rosary of disdain: “They use their media to assassinate real news. They use their schools to teach children that their president is another Hitler.” The invective accelerated. Scurrying violins were heard, electro doom-clangs. “They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again.” Then a fast-cut, black-and-white montage of societal crisis: broken glass, street scuffles, someone bleeding. “All to make them march. Make them protest. Make them scream and and and .” , , ; , , . Scorn on her lips, scorn flaming in the way we stop this, the way we save our country and our freedom, is to fight this of lies with the clenched of .” This was pure brimstone. Less a diatribe, or an oratorical flight, than “an invitation”—as the novelist Mary Gaitskill once described the voice of Axl Rose—“to step into an electrical stream of pure aggression.” And who was this swaying, sneering, smolderingly glamorous woman? She looked like the villainess on a daytime soap—the one who steals the baby or pretends to have multiple personalities. “I’m the National Rifle Association of America. And I’m freedom’s safest place.”

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic4 min read
Dropping Out Is Biden’s Most Patriotic Option
Joe Biden says he ran for president in 2020 because of Charlottesville. He says he ran because he saw the threat Donald Trump posed to the country and the threat he posed to democracy. If Biden truly believes that, he needs to end his reelection camp
The Atlantic2 min read
The Secrets of Those Who Succeed Late in Life
This is an edition of The Wonder Reader, a newsletter in which our editors recommend a set of stories to spark your curiosity and fill you with delight. Sign up here to get it every Saturday morning. “Today we live in a society structured to promote
The Atlantic4 min read
Amazon Decides Speed Isn’t Everything
Amazon has spent the past two decades putting one thing above all else: speed. How did the e-commerce giant steal business away from bookstores, hardware stores, clothing boutiques, and so many other kinds of retailers? By selling cheap stuff, but mo

Related Books & Audiobooks