The Atlantic

The Lil Tay Saga Reaches Its Logical Conclusion

The 9-year-old has built a huge following with profane Instagram posts, but the bravado of “the youngest flexer of the century” masks a sadder tale about fame and exploitation.
Source: Lil Tay / Instagram

In mid-February, a mysterious 9-year-old by the name of Lil Tay began blowing up on Instagram.

“This is a message to all y’all broke-ass haters, y’all ain't doing it like Lil Tay,” she shouts as she hops into a red Mercedes, hands full of wads of cash. “This is why all y’all fucking haters hate me, bitch. This shit cost me $200,000. I’m only 9 years old. I don’t got no license, but I still drive this sports car, bitch. Your favorite rapper ain’t even doing it like Lil Tay.”

Referring to herself as “the youngest flexer of the century,” Lil Tay quickly garnered a fan base of millions, including big name YouTubers who saw an opportunity to capitalize on her wild persona. In late January, RiceGum, an extremely influential YouTube personality dedicated an entire roast video to Lil Tay.

In the months that followed, it seemed like Lil Tay was on a fast track to viral fame. She began to take all the obligatory steps of a rising child

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