The surf world will get (a whole lot) techier
“The idea came from Gideon Silverman, an entrepreneur and a lifelong surfer who used to be a product manager at Google,” says Taylor Paul, the media director for the new board-sharing platform, Awayco. “He was on Maui traveling with his wife and he was trying to find a decent rental board and just couldn’t find one. He was like, ‘How is this not easier? Traveling with boards can be a pain, so why isn’t there a way you could travel without boards?’”
Since their launch, Awayco has opened nearly 30 locations worldwide, stacked full of
