The maker of the Impossible Burger tested its secret sauce in rats. Then PETA went on the attack
A Silicon Valley company believed killing 188 lab rats was justifiable if it spared the lives of millions of cows and resulted in a tasty meatless burger. PETA did not…
Is the death of 188 lab rats justifiable if it spares the lives of millions of cows?
That’s the question animating a heated war of words between two organizations that share a core value: saving the lives of animals.
On one side is Impossible Foods, the Silicon Valley company behind the Impossible Burger and other meatless products that actually taste like meat. The company wants to get more people to eat its burger instead of the usual kind, and, in so doing, spare the lives of countless cows
