The Atlantic

Democrats Don’t Need a National Message

A bottom-up approach is better than a single line imposed by party leadership.
Source: Stan Honda / Getty Images

On an early morning in June, I joined several dozen Democratic donors in a plush residence on the 64th floor of Trump World Tower to support the reelection of a Democratic congressman. The irony that we were raising money in the president’s building escaped no one, and the congressman took some questions from the audience about Donald Trump’s tweets and Robert Mueller’s investigation.

But most in the crowd wanted to know one thing: What’s the Democratic message?

There, in a building staffed with uniformed doormen, standing on floors so fine that we’d been asked to remove our shoes, the donors demanded to know why their party had no unifying theme. Or, more precisely, why wasn’t the message the specific message that they wanted messaged?

These questions have come up at Democratic gatherings across the country this year, from grassroots fund-raisers to posh weekend retreats. Late last month, House Democrats introduced what they hope will be the answer: “For the People,” their new

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