The Jordan Peterson All-Meat Diet

“I know how ridiculous it sounds,” Mikhaila Peterson told me recently by phone, after a whirlwind of attention gathered around the 26-year-old, who is now offering dietary advice to people suffering with conditions like hers. Or not so much dietary advice as guiding people in eating only beef.

At first glance, Peterson, who is based in Toronto, could seem to be one of the many emerging semi-celebrities with a miraculous story of self-healing—who show off postpartum weight loss in bikini Instagrams and sell one thing or another, a supplement or tonic or book or compression garment. (Not incidentally, she is the daughter of the famous and controversial pop psychologist Jordan Peterson. More on that later.) But Peterson is taking the trend in extra-professional health advice to an extreme conclusion: She is not doing sponsored posts for health products, but actively selling one-on-one counseling ($75 for a half hour) for people who want to stop eating almost everything.

Peterson seems to be reaching suffering people despite a lack of training or credentials in nutrition or medicine, and perhaps because of that distinction. Her Instagram bio: “For info on treating weight loss, depression, and autoimmune disorders with diet, check out my blog or fb page!” The blog, which is called “Don’t Eat That,” says at the top that “many (if not most) health problems are treatable with diet alone.” This is true, if at odds with the disclaimer at the bottom of the page that her words are “not intended to be a substitute for professional medical advice, diagnosis, or treatment.”

I told her I’m surprised people need further counseling, in that an all-beef diet is very straightforward.

“They mostly