Keeping Time For Generations
Watchmakers charge top dollar not just for the expensive materials they use, but also for the stellar reputations they have built, and innovation.
Luxury begins where necessity ends when you arrive at a point where mere functionality is not enough, and you begin to seek perfection. Most things aren't perfect, even a lot of luxury goods and services aren't. However, it's when they pursue perfection and strive to push boundaries beyond what's seemingly possible, that they begin to embody what luxury is all about. From Rolex and Land Rover to the Four Seasons and Macallan, luxury is about taking that extra step. And to me, this idea of perfection is in the finer details, best exemplified by the details one can see on the face of a luxury wristwatch.
I grew up in a family
