A VOLCANO NAMED TEQUILA
In the Middle Paleolithic Period, a massive volcano erupted in what is now Jalisco, Mexico. Two hundred thousand years later, it’s about to change the way you drink.
The epic explosion ultimately paved the way for the launch of Volcan De Mi Tierra, a new super-premium tequila brand from LVMH, the French luxury goods partnership, by creating the mineral-rich soil that surrounds the volcano. It just happened to be ideal for growing two distinct types of Weber blue agave, the essential base of the very best tequila, and is the reason the company chose this spot in which to create its first original spirit since LVMH was founded 30 years ago.
It’s a fitting anniversary gift for the iconic company whose initials stand for Louis Vuitton Moët Hennessy,
