Super Bowl Ads 2019: Stunts, Self-Deprecation And Celebrity Sightings
Marketers focused on finding the humor in this year's crop of Super Bowl ads. Here's what worked — and so much more that didn't — on the world's biggest showcase for TV advertising.
by Eric Deggans
Feb 04, 2019
3 minutes
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Pepsi should have chosen a different slogan for its ads during this year's Super Bowl.
The company's slogan was "More than okay." Well, not really. In fact, most of the high-priced commercials we saw between the football plays were just OK. They were so careful to avoid scandal and backlash they felt leached of originality or bite.
That's pretty much what Greg Lyons, Chief Marketing Officer of PepsiCo Beverages North America, predicted when I asked him last week what this year's
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