Watch and See: The Medium Really Is the Message

esar Hidalgo, director of the Collective Learning group at the Massachusetts Institute of Technology Media Lab, would like you to know that Marshall McLuhan was right. And he has the,” named after the media philosopher’s renowned phrase, “the medium is the message,” Hidalgo and his MIT colleagues show that communication technologies, “from printing to social media, affect our historical records by changing the way ideas are spread and recorded.”