India Today

From the Editor-in-Chief

The Lok Sabha 2019 polls is one of the more confusing elections seen in the past four decades. With a flailing economy, dried up industries, lack of clarity in numbers for unemployment and economic growth, to say who will eventually prevail – the BJP or the Congress – is a difficult decision.

Election campaigns are a battle of narratives. In 2009, it was the UPA's MNREGA versus the NDA's promise of decisive leadership. In 2014, it was the NDA promising develo­pment versus a UPA battling anti-incumbency, policy paralysis and corruption. In 2019, two clear conflicting narratives have emerged from the heat and dust of the electoral battlethe BJP's focus on nationalism, national security and the larger-than-life figure of Prime Minister Narendra Modi versus the Congress

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