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    How Gloria Vanderbilt used her authenticity and 'great taste' to build her denim line

    by Marques Harper, Los Angeles Times Jun 19, 2019 4 minutes

    Not only was Gloria Vanderbilt an heiress, the "poor little rich girl" in a sensational Great Depression-era custody trial, an author, artist and the mother to CNN's Anderson Cooper, she was also a game-changer, having had a seminal period in the fashion industry in the late 1970s and early '80s.

    At a time when Levi's, Lee and Wrangler were the norm in blue jeans, Vanderbilt, who died June 17 at age 95, turned a stockpile of denim into the premium Gloria Vanderbilt jeans line - often considered the world's first designer jeans. For the venture, she partnered with businessman Mohan Murjani.

    Having been born in the spotlight, Vanderbilt, also a one-time actress, saw

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