Welcome to the Era of Branded Engagements
Updated at 2:48 p.m. ET on June 20, 2019.
On Tuesday, Marissa Casey Fuchs, a fashion influencer known on Instagram as @fashionambitionist, shared a video to her 160,000-plus followers. In it, her boyfriend, Gabriel Grossman, professes his love and tells her that she’s about to embark on “an extraordinary adventure.”
“I have the most important question of my life to ask you,” he says. “The problem is, we’re not really into traditional weddings. It’s not really our style.” But, he adds, he figured out how to provide “something to experience, enjoy, and, you know, capture for the ’gram so we know it happened.” The video had originally come from Grossman’s feed, and when Fuchs reposted it to her own, she added a caption: “WHAT IS HAPPENING?!”
The 48 hours since have been a whirlwind, as Fuchs embarked on a scavenger hunt, orchestrated by Grossman, that took her from New York City to Montauk to Miami to
