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    Commentary: The NCAA deserves its greedy reputation. Expanding athletic scholarships could change that

    by John Affleck, Los Angeles Times Jul 12, 2019 3 minutes

    The NCAA and its member schools have long had an image problem. The public perceives them as greedy, more about the money than the players on the field or court.

    It's easy to see why. The NCAA now rakes in a billion dollars a year, but for players it may as well be the 1950s, when the governing body for college sports coined the term "student-athlete" in a bid to fight insurance claims.

    By recently creating a group to study the issue of letting players profit from the use of their names and likenesses, the

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