FOOD DELIVERY AND THE ‘SHARING ECONOMY’

TECHNOLOGY HAS PROFOUNDLY TRANSFORMED HOW WE DINE

Just last week, we wrote about how what has been widely termed the ‘sharing economy’ – the distinctly Millennial movement of ‘sharing’ rather than necessarily ‘owning’ seemingly anything and everything, and drawing upon technology in the hand to make this possible – has made itself felt in how we travel, with Uber and Airbnb the obvious market leaders. What you might not have been so aware of, however, is how fundamentally our eating habits have also been impacted by similar dynamics.

It emerged late last month, for instance, that even OpenTable, the world’s biggest online restaurant reservation service, with a more than two-decade history, was looking to move into the food delivery market.