Your Say…

The Soul of American Luxury

I just reread the July 2019 issue for the third time; it’s like candy for me. Congratulations on another well-conceived, well-executed, and enjoyable issue.

I wanted to thank you folks specifically for the “Battle for the Soul of American Luxury” piece. I’ve held different marketing management positions and worked as a consultant in my career, and I eat up articles that outline the thinking behind the decisions that companies make to create their product. If you could do an article such as this for others in the industry, it would be great.

Jonathan Avins

Womissing, Pennsylvania

Although the dichotomy is not as clear-cut in these seemingly post-sedan days, the comeback strategies of Lincoln and Cadillac are still rather easy to distinguish.

Lincoln is aiming to be the Lincoln (and the Cadillac) of old—a manufacturer of big, luxurious automobiles with enough distinctiveness and power to command a presence on American