Everyone Hates the Boomers, OK?
The lessons of a short-lived meme
Things come and go so quickly these days. Or is it just that some of us are slower on the uptake? Whatever: No sooner do we—does one—become aware of a meme or a trend or a catchphrase than it is unofficially declared done, over, kaput; the shark is judged to have been well and truly jumped.
“‘OK Boomer’?” said my editor, looking slightly alarmed at my choice of topic. “Is that still a thing?”
“Still?” I said.
“Only to Boomers,” a precocious colleague chimed in, unhelpfully.
Mayfly-like though the life cycle of a contemporary meme is, there are discrete phases to it. The meme emerges from some dim, untraceable nativity; to this day, for instance, no one can account for the origins of “OK Boomer.” The meme whistlesnext weekend.
