Life Fitness enters race against Peloton for virtual exercise classes
CHICAGO - A new entrant has joined the interactive stationary bike race with Peloton.
Life Fitness, the Rosemont, Ill.-based health club equipment manufacturer, announced this week it is rolling out on-demand exercise classes on the touch screens of its bikes, treadmills, ellipticals and other cardio fitness products.
But unlike Peloton, which brought the gym spin class home with its expensive, digitally connected bikes, Life Fitness is looking to replicate the virtual training experience in health clubs and hotels, where most of
