SUPERSIZE ME!
The way businesses make money is no longer just selling stuff – it’s all about up-selling. We’ve all heard the mantra: ‘Would you like to go large for an extra quid?’ Or, ‘Chocolate muffin with your coffee, sir?’
It’s usually stuff that you don’t want or need, and certainly didn’t ask for. Most of the time the whole charade is just rather tedious.
But that could soon change. The next time you walk into your local Triumph dealer, expect to hear: ‘Would sir like 2500 cubic centimetres of space for controlled explosions to go with his new pair of motorcycle gloves?’ Because that’s what any Triumph salesperson worth their salt will want to sell you: the new Rocket 3 – the biggest, most torquey production motorcycle money can buy. Not so tedious any more, huh?
This up-selling business just got interesting!
