The Rake

CARPE DIEM

The art of astonishment may be Jaquet Droz’s tagline, but don’t expect swanky marketing campaigns shouting about their 281 years of watchmaking savoir-faire — or flash tie-ins with high-octane partners in aviation or motorsport. Rather, Jaquet Droz have always been about understatement and refinement, an ‘if you know, you know’ kind of maison. Or as its Chief Executive, Christian Lattmann, describes, “A brand of insiders, collectors and connoisseurs looking for the exceptional”.

Jaquet Droz have always been

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