Everand Logo

Welcome to Everand!

  • The Christian Science Monitor

    Watch golf? Own guns? Trump data team has ads just for you

    Dec 17, 2019 6 minutes

    The pundits were wrong, Ronna McDaniel decided. Donald Trump was viable in Michigan; she had seen the data. Even in famously purple Macomb County, the Michigan Republican Party chairwoman at the time was confident in Mr. Trump’s chances.

    “We knew that something was happening in Macomb County that the rest of the country was not seeing,” said Ms. McDaniel, now the Republican National Committee chairwoman, speaking at a Monitor Breakfast last month. 

    History bore her out. And the same data operation that defied political expectations and helped place Mr. Trump in the White House has returned for Round 2 – organized, flush with cash, and armed with reams of voter data dating back to 2012.

    “That’s the beauty of our data: allowing us to customize for the voter and then target them through digital mail, phones, and door knocks. And really have a conversation based on the things that we know they care about,” said Ms. McDaniel.

    Meanwhile, the Democratic party is candidate-less, in debt, and banking on recent investments in a

    Republican juggernautDemocrats play catch-upAd policy change

    You’re reading a preview, subscribe to read more.

    More from The Christian Science Monitor

    The Christian Science Monitor4 min read
    How Bird Illustrators Help Science Soar
    When international researchers recently discovered that a population of hummingbirds in South America was actually two distinct species – a finding made after much trekking and tracking and genome sequencing – they called on Jillian Ditner to help ex
    The Christian Science Monitor4 min readAmerican Government
    Europe’s Worry: Would America Care About Us If Donald Trump Were President?
    In the United States, President Joe Biden’s political allies have spent the past week trying to calm Democratic Party anxiety over his stumbling debate performance against Donald Trump. But another set of allies was equally shaken: America’s key over
    The Christian Science Monitor2 min readPoverty & Homelessness
    Civic Dividends In Debt Reform
    More than half of low-income countries as well as five major European nations bear distressing levels of debt. The problem has been exacerbated by the high interest rates many central banks have imposed to slow inflation. Yet agreements reached last

    Related Books & Audiobooks