Here We Are Now: On 'Smells Like Teen Spirit' Hitting A Billion Views On YouTube
In 1991, it was an instant classic. Now, 28 years later, Nirvana's breakthrough joins YouTube's billion-views club, ushering in waves of teenage feelings for new generations.
by Stephen Thompson
Dec 25, 2019
2 minutes
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In the fall of 1991, I was volunteering as a college-radio music director at the University of Wisconsin in Madison when I started telling everyone I knew about called "Smells Like Teen Spirit." The station was tinier than tiny — literally 1.5 watts, a signal so weak you could hear it at one it; to join me in evangelizing on the song's behalf. This was than Warrant and C+C Music Factory and all that other crap on pop radio, and we were for playing it and telling our friends!
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