AppleMagazine

HOLLYWOOD-BACKED QUIBI THINKS YOU’LL PAY FOR ITS VIDEO BITES

A startup heavily backed by Hollywood is wagering that you’re ready to set aside YouTube and TikTok to watch star-studded short videos on your phone — for a price.

The company behind this billion-dollar bet is Quibi (KWIH-bee), which is preparing to offer movies, shows and other short form video designed for viewing in short bursts on mobile devices. It’s an enormous gamble, especially considering that several earlier efforts in mobile entertainment — most notably

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