AFAR TURNS 10
10 YERAS OF EMBRACING THE WORLD
Greg Sullivan and Joe Diaz tell the story of AFAR’s birth, it always starts in India in 2007. The friends had been traveling there for weeks, exploring the country without set plans, meeting entrepreneurs, artists, and even gurus. One day toward the end of their trip, Sullivan and Diaz were kicking back on a beach in Goa, drinking Kingfisher beer, thinking about everyone they’d met, when the idea came to them. What if they started a travel media company for travelers who embraced local culture and the realities of travel? “We wanted to avoid the supermodel on the elephant on the deserted beach vibe,” Diaz says. “That’s a fantasy. We wanted to do something that spoke
