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  • Los Angeles Times

    Gwyneth Paltrow got real women's vulvas onto Netflix. Here's how she did it

    by Meredith Blake, Los Angeles Times Jan 29, 2020 5 minutes

    Since she founded her lifestyle brand Goop 11 years ago, Gwyneth Paltrow has been the target of nearly relentless - and sometimes justified - criticism. She's been accused of peddling pseudoscience and being out of touch with the needs of regular women, of building a multimedia empire on overpriced, even dangerous, woo woo.

    Goop and Paltrow have taken particular heat over issues related to sexual health. There were the unsubstantiated claims that $66 jade eggs sold by the company could boost "feminine energy" when inserted into the vagina. There was Paltrow's endorsement of a spa that offered "vaginal steaming" as a treatment for "cleans[ing] your uterus, et al." More recently, there was the $75 candle made with bergamot and cedar named This Smells Like My Vagina, which didn't put anyone's health at risk but was probably not scrupulously accurate marketing.

    But Paltrow

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