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    SALE ENDING SOON? HOW ONLINE STORES TRICK YOU INTO BUYING

    Jan 31, 2020 2 minutes

    Sale ending soon! Only two left! This is a hot item!

    If you’ve shopped online, you’ve probably seen those messages. What you may not realize: They’re designed to make you spend more.

    Online stores have adopted tricks used for years by infomercials and home shopping networks. The only difference now: online stores are trying to get you to click the buy button.

    After reviewing, a study by the University of Michigan’s School of Information found that all the sites had an average of 19 features that could encourage impulse buying, such as limited-time discounts and wording that made an item seem like it was almost out of stock.

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