A World Without Privacy Will Revive the Masquerade
Twenty years ago at a Silicon Valley product launch, Sun Microsystems CEO Scott McNealy dismissed concern about digital privacy as a red herring: “You have zero privacy anyway. Get over it.”
“Zero privacy” was meant to placate us, suggesting that we have a fixed amount of stuff about ourselves that we’d like to keep private. Once we realized that stuff had already been exposed and, yet, the world still turned, we would see that it was no big deal. But what poses as unsentimental truth telling isn’t cynical enough about the parlous state of our privacy.
That’s because the barrel of privacy invasion has no bottom. The rallying cry for privacy should begin with the strangely heartening fact that it can always get worse. Even now there’s something yet to lose, something often worth fiercely defending.
For a recent example, consider Clearview AI: a tiny, secretive startup that became the subject of a recent investigation by Kashmir Hill in The New York Times. According to the article, the company scraped billions of photos from social-networking and other sites on the web—without permission from the sites in question, or the users who submitted them—and built a comprehensive database of labeled faces primed for search by facial recognition. Their early customers included multiple police departments (and individual officers), which used the tool without warrants. Clearview has argued they have a right to the data because they’re “public.”
In general, searching by a face to gain a name and then other information is in its image search tool. If you upload an unlabeled picture of my face into Google image search, it identifies me and then further searches my name, and I’m barely a public figure, if at all.
