The Triple-Bottom Line: People, Planet, and Profit

The cannabis industry isn’t always the “greenest” in terms of environmental impact. Exorbitant energy consumption, excessive water usage, and a reliance on pesticides, herbicides, and fertilizers can make cannabis cultivation appear somewhat unsustainable.

This realization spurred Jacob Policzer and his team of experts to develop The Cannabis Conservancy, an international organization focused on providing sustainability certifications to cannabis cultivators worldwide. From fostering genetic diversity to nurturing living soils, cannabis growers are changing their approach to agriculture. In this exclusive interview, Policzer tells us why cannabis has the potential to become