10 tips for instagram

Whether you love it or loathe it, social media has become so ingrained in our daily lives that it’s almost impossible to be a photographer without getting on the bandwagon. Many picture buyers and editors now look to platforms like Instagram when searching for stunning photos and content, while brands and manufacturers use the app to attract new followers and customers.

Social media is still relatively new to some of us, however, and it’s hard to know how to navigate through the ever-changing algorithms, understand what content people want to see and how to use it to promote images (and our photography business).

We know that photo likes and follows aren’t everything, but in our modern world they certainly help you to get noticed. So, over the next few pages we’ll be providing ten tips to turn an Instagram account into a beautiful portfolio and community opportunity, attract views and hopefully grow your presence in the industry to a social-savvy generation – if you’re not there already.

1 Choose your account

Firstly, you need to make sure you’ve got the right Instagram account