MIXED MESSAGES IN HYBRID HYPE
WARNINGS against mixing drinks are legion and often contradictory. The Brits contend that wine after beer/you’ll feel queer; beer after wine/you’ll feel fine. The German proverb - Bier auf Wein; lass das sein; Wein auf Beer, das rat’ ich dir - means the exact opposite. Or maybe people just like to make up rhymes to explain away a hangover.
What happens if you blend beer and wine in the same beverage, though? You get a very marketable hybrid targeted at Millennials and Gen Zers, and the snazzier the name
