THE 16-BIT ERA: BRING THE MULTIMEDIA
THE 16-BIT COMP UTERS would be dominated by one man and one CPU. The CPU was the Motorola 68000, known in the business as the 68K—a multimedia powerhouse whose potential had not yet been tapped. The man was head of Commodore, Jack Tramiel.
Tramiel was an aggressive man with even more aggressive business ideals—Commodore was sick of Jack, and Jack was sick of Commodore. Atari was old, bloated, and bleeding money, and parent company Warner wanted rid of it. Key Atari engineers wanted to make a new machine based on the 68K, but Atari wasn’t interested, so they left to create
