End of the Unicorn
Nov 23, 2019
3 minutes
By Jessica Powell
![f0030-01](https://article-imgs.scribdassets.com/pmtir5w5c7n3io0/images/file8U8A08NC.jpg)
HEN THE RIDE-SHARING APP LYFT RANG THE opening bell at its IPO in March, pink confetti rained down on the trading floor, a reference to the company’s current pink logo more than its long-retired one: a furry pink mustache that sat atop drivers’ cars. The wacky mustache was emblematic of Silicon Valley’s live-for-the-moment startup culture, where entrepreneurs focus on quickly scaling their product to millions of people, prioritizing high user growth over immediate profitability.
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