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  • Design Anthology

    In Praise of Emptiness

    Jun 15, 2018 4 minutes
    As told to Suzy Annetta

    I was asked to be the art director of MUJI in 2001, a time when the brand was already successful. At that time, my role was to explain the MUJI concept to the world. I was trying to find the best way to explain the concept and it was then that I found the word ‘emptiness’, and thought emptiness was the opposite of simplicity.

    Examples of simplicity first emerged in the Western context one hundred and fifty years ago as part of the modernist movement. The world of design had begun with an extremely flamboyant and decorative aspect. Kings were symbols of

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